Reel Maker: Trends & Content Creator – Try Toronto (Remote)

Emerging Leaders Placement Project

Are you passionate about social media trends, storytelling, and creating engaging video content? Do you want to help amplify the voices and stories of a community building belonging for newcomers?

Try Toronto is seeking 2 creative content creators to produce trendy Reels and posts for our Instagram. You'll transform authentic event content into engaging short-form videos that capture the joy, connection, and transformation of our community—growing our reach and helping newcomers discover Try Toronto.

This is a perfect opportunity to develop your content creation skills, stay ahead of social media trends, and contribute to a mission of building emotional connection and belonging for newcomers to Canada.

Commitment:

• Type: Ongoing flexible volunteer opportunity

• Schedule: Flexible based on your availability

• Hours: Approximately 2 hours per week

• Format: Fully remote

• Volunteers Needed: 2

• Content Platform: Instagram (Reels and posts)

• Source Material: Event content from Try Toronto's approximately 10 monthly events

Requirements:

• Must be at least 18 years old

• Passionate about social media, trends, and short-form video content

• Experience with or strong interest in creating Reels, TikToks, or Instagram Stories

• Knowledge of trending sounds, formats, and hashtags

• Comfortable with video editing (basic level acceptable)

• Creative and storytelling mindset

• Able to capture authentic emotion and community connection in content

• Reliable and meets deadlines

• Understanding of and alignment with Try Toronto's mission

• Basic social media literacy and platform knowledge

Key Responsibilities:

• Reel & Post Creation

  • Review event photos and videos from Try Toronto's community events

  • Create trendy, engaging Reels and Instagram posts using current trends

  • Transform event content into short-form videos (15-60 seconds)

  • Capture authentic moments of newcomer connection and belonging

  • Use trending sounds, music, formats, and editing styles

• Content Strategy & Storytelling

  • Tell authentic stories about newcomer integration and community building

  • Showcase the joy, cultural discovery, and human connection from Try Toronto events

  • Create content that resonates with newcomers and established community members

  • Develop captions that engage and inspire action

  • Balance entertainment with authentic community storytelling

• Trend & Platform Knowledge

  • Stay current with Instagram trends, sounds, and formats

  • Identify trending audio and visual styles relevant to our community

  • Adapt content to perform well on the Instagram platform

  • Use hashtags strategically to increase reach

  • Monitor what content resonates with our audience

• Technical Execution

  • Edit videos with appropriate music, transitions, and effects

  • Ensure high-quality, on-brand visual production

  • Optimize videos for Instagram specifications and best practices

  • Use available tools (CapCut, Canva, or similar) for editing

  • Deliver polished, ready-to-post content

• Collaboration & Communication

  • Coordinate with Try Toronto team on content needs and feedback

  • Receive event photos and videos for content creation

  • Respond to feedback and iterate on content

  • Maintain consistent posting schedule

  • Communicate questions and ideas about content strategy

What You'll Gain:

• Hands-on experience creating trendy, engaging short-form video content

• Real-world portfolio building with authentic community stories

• Mentorship in content creation, social media strategy, and staying ahead of trends

• Shoutouts and recognition on Try Toronto's social media (tagging and features)

• Networking opportunities with our creative community and followers

• Letter of reference and certificate of volunteering from Try Toronto

• Help grow Try Toronto's mission of building newcomer belonging

• Experience developing content strategy for a community organization

• Skills in video editing, trend analysis, and audience engagement

• Contribution to amplifying newcomer voices and integration stories

About Try Toronto (Try Canada Initiative):

Try Toronto, operating as Try Canada Initiative, is a community organization founded in 2023 dedicated to helping newcomers fall in love with Canada by building genuine emotional connection and belonging. Through approximately 10 monthly in-person events across Toronto—including curated tours, volunteering activities, and trips—Try Toronto creates spaces where newcomers explore Canada, learn its culture, and build meaningful human connections.

Additional Information:

• Fully remote – work from anywhere

• Flexible scheduling – 2 hours per week is manageable

• Access to Try Toronto's event content (photos and videos)

• Editing tools recommendation and support provided

• Weekly or bi-weekly check-ins with Try Toronto team

• This opportunity is accessible and inclusive

• Great for building a portfolio of community-focused content

• Opportunity to develop skills in trending content creation

• Support and feedback from experienced team

Ready to Create Content That Amplifies Belonging?

By volunteering as a Reel Maker with Try Toronto, you'll create engaging content that captures authentic stories of newcomer integration and community belonging. Your Reels will help amplify voices, grow our community, and inspire newcomers to discover Try Toronto. Together, we're building a movement where belonging isn't luck—it's designed. Help us tell the story of how newcomers fall in love with Canada.

Apply

Click "Apply" or if you have questions,

Email: leaders.wil@gmail.com 

Subject: Reel Maker: Trends & Content Creator – Try Toronto (Remote)