Marketing Strategy Lead – Try Toronto (Remote)

Emerging Leaders Placement Project

Are you a strategic marketer passionate about mission-driven work? Do you want to help amplify the voices and stories of a community building belonging for newcomers?

Try Toronto is seeking 1 dedicated Marketing Strategy Lead to develop and oversee our overall marketing strategy, brand positioning, and community outreach efforts. You'll help amplify our mission of building newcomer belonging, develop integrated marketing campaigns that reach recent immigrants and established community members, and position Try Toronto as a leader in community integration and engagement. Working closely with our team, you'll shape how we communicate our value to newcomers, donors, and community partners.

This is a perfect opportunity to provide strategic marketing leadership for a mission-driven organization while directly supporting newcomer integration and belonging in Canada.

Commitment:

• Type: Ongoing flexible volunteer opportunity

• Schedule: Flexible based on your availability

• Hours: Approximately 10 hours per week

• Format: Fully remote

• Volunteers Needed: 1

• Focus: Marketing strategy, brand positioning, and community outreach

• Organization: Try Toronto (Try Canada Initiative)

Requirements:

• Must be at least 18 years old

• Experience or strong background in marketing strategy and campaign development

• Understanding of nonprofit marketing and mission-driven organizations

• Comfortable developing integrated marketing strategies across multiple channels

• Strong written and verbal communication skills

• Strategic thinking and problem-solving mindset

• Passion for mission-driven work and community impact

• Able to work independently and take initiative

• Reliable and meets deadlines

• Understanding of and alignment with Try Toronto's mission of building newcomer belonging

Key Responsibilities:

• Marketing Strategy Development

  • Develop comprehensive marketing strategy for Try Toronto's programs and mission

  • Create marketing vision aligned with organizational goals and community needs

  • Research and understand target audiences (recent immigrants, established community members, donors)

  • Identify market opportunities and marketing channels for maximum reach

  • Set marketing goals, KPIs, and success metrics

  • Develop multi-year marketing roadmap

• Brand Positioning & Messaging

  • Develop brand messaging framework communicating Try Toronto's unique value

  • Create positioning that resonates with newcomers and donors

  • Develop key talking points and brand narratives

  • Ensure brand consistency across all communications

  • Develop tone of voice and communication guidelines

  • Research competitor landscape and differentiation opportunities

• Integrated Campaign Development

  • Create integrated marketing campaigns across digital, social, events, and partnerships

  • Develop campaign concepts and creative direction

  • Oversee marketing calendar and campaign execution timeline

  • Coordinate digital marketing, social media, email, and event marketing

  • Develop content strategy supporting campaigns

  • Create campaign messaging and promotional materials

• Community Partnerships & Outreach

  • Build strategic partnerships with settlement organizations, cultural groups, media

  • Identify partnership opportunities for co-marketing and community reach

  • Develop partnership communications and joint initiatives

  • Maintain relationships with community contacts and media

  • Coordinate public relations and media outreach

  • Represent Try Toronto to community partners and stakeholders

• Marketing Research & Analysis

  • Conduct market research on newcomer needs and preferences

  • Analyze marketing performance and campaign metrics

  • Track engagement, reach, and impact across channels

  • Gather feedback from community and stakeholders

  • Provide regular reporting and insights to team

  • Recommend optimizations based on data and feedback

• Fundraising & Donor Communications

  • Support fundraising efforts through marketing strategy

  • Develop communications for donors and funders

  • Help market grant applications and funding opportunities

  • Create materials communicating organizational impact

  • Support donor engagement and relationship building

  • Coordinate marketing for fundraising campaigns

• Team Collaboration & Leadership

  • Work closely with Try Toronto team on marketing initiatives

  • Provide direction and guidance on marketing efforts

  • Coordinate with content creators and social media team

  • Support other volunteers and staff on marketing needs

  • Communicate strategy and direction clearly

  • Mentor team members on marketing best practices

What You'll Gain:

• Strategic leadership experience developing marketing direction for nonprofit community organization

• Hands-on experience with integrated marketing campaigns and community partnership building

• Mentorship in nonprofit marketing strategy and community engagement

• Networking opportunities with community partners, media contacts, and stakeholders

• Letter of reference and certificate of volunteering from Try Toronto

• Portfolio experience in mission-driven marketing and social impact

• Direct impact on Try Toronto's growth, community reach, and newcomer connections

• Contribution to scaling a movement of belonging and transforming newcomer integration

• Skills development in strategic marketing, brand building, and nonprofit communications

• Experience working with diverse communities and multicultural audiences

• Opportunity to influence how North America integrates and welcomes newcomers

About Try Toronto (Try Canada Initiative):

Try Toronto, operating as Try Canada Initiative, is a growing community organization founded in 2023 dedicated to helping newcomers fall in love with Canada by building genuine emotional connection and belonging. Through approximately 10 monthly in-person events across Toronto—including curated tours exploring Canadian culture and landscape, volunteering activities building community impact, and trips fostering genuine human connection—Try Toronto creates spaces where recent immigrants discover Canada, connect with their community, and transform into engaged citizens.

Additional Information:

• Fully remote – work from anywhere

• Flexible scheduling – 10 hours per week

• Access to Try Toronto's team, community partners, and organizational data

• Support and feedback from Try Toronto leadership

• Opportunity to shape organizational direction and brand

• This opportunity is accessible and inclusive

• Great for those interested in nonprofit marketing and community impact

• Opportunity to develop strategic marketing expertise

• Potential for increased involvement and growth as organization scales

Ready to Lead Marketing for a Movement of Belonging?

By volunteering as Marketing Strategy Lead with Try Toronto, you'll provide strategic direction that helps us reach and welcome newcomers to Canada. Your marketing leadership will amplify our mission, grow our community, and directly support the emotional connections that transform newcomers into engaged citizens. Together, we're building a movement where belonging isn't luck—it's designed. Help us tell the story of how newcomers fall in love with Canada.

Apply

Click "Apply" or if you have questions,

Email: leaders.wil@gmail.com 

Subject: Marketing Strategy Lead – Try Toronto (Remote)